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There are two parts to this article: Buying
Adult Traffic and Pay Per Click Traffic.
We discuss the costs, conversion rates, gross and net profits
and other factors of both seperately.
Buying Adult Traffic:
Buying traffic and making it work for you is
a skill, not a silver bullet. First, you need a good page to
send it to. No, probably not a paysite tour..
Look:
http://cswgalleries.com/sass/bad_girl
http://thepussyhub.com/penthouse_pet/monica_hajkova.html
http://pornmpegmovie.com/ebony/ebony_pussy.html
Ok, I have some paysites too, well, 18 of them. Some of them
do really well, and some of them don't. Let's talk about one
of the good ones because it makes me feel fuzzy..
I have one that converts about 1:270 on front page hits. So,
if I send 10/k of traffic to it, I make about 40 sales, give
or take, right? Wrong!
When you buy traffic, you're normally buying forced blind traffic.
This means that they don't know where they're going, and may
be didn't want to go there in the first place.
Conversions of 1:10,000 may not be all that bad.
1:10,000 ???? you yell. Well, yea. maybe. Sound bad? Let's
look at the numbers
Ok. Let's crunch those numbers. Where were we.. oh yea, 1:10,000..
I personally feel that 1:10,000 is on the edge, so let's use
1:15,000 basis.
Ok. Let's say client Mr. & Mrs. Site Owners buys 100,000
for $250.00.
We now know the cost of the traffic is $2.50 per thousand.
Let's assume the cost of the membership to paysite.com is $30.00.
At 1:15,000 Mr. and Mrs. have spent $37.50 to gain a member.
Wait, Member is worth $30.00 and the cost of the member was
$37.50, now we're upside down again..
Well, how good is your site? I can't answer that for you. Do
you update a lot, have good content and take good care of your
members? Probably so (or I would hope) if you plan to continually
operate a good program.I retain for about 2.5+ months on average.
I'm happy with that. This takes into account the trial cancels
as well as the monthly recurring member..
At 2.5 months, considering I just spent $37.50 to get that
member, I billed him for $75.00 total, minus whatever my per-member
overhead is, I just made a nice profit on him.
Questions? Discuss. Contributed by http://adult-site-traffic.com/
Pay Per Click Traffic:
Pay per click (PPC) text listings are bid listings in which,
you the advertiser, have complete control over how much you
want to spend and where you want to be listed and what keywords
trigger your listing. You only pay when a surfer actually clicks
on your listing and visits your site. Following are case studies
of two PPC listings at Sex.com
Case Study #1:
Advertiser is an affiliate in a targeted fetish site.
Average price paid for 6 search phrases purchased
at Sex.Com
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$0.045 |
Normal conversion ratio of website from fetish (1 in x)
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350 |
Average price for a new customer using Sex.Com
traffic (calculated)
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$15.75 |
Price charged to surfer (Monthly Cost)
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$29.95 |
Share of site price to affiliate advertiser
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60% |
Average length customer pays (in months) - customer retention
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3.1 |
Value of customer before costs
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$55.71 |
Less: cost paid to Sex.Com for targeted
traffic
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$15.75 |
Profit from purchasing traffic from Sex.Com
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$39.96 |
% Profit on investment
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253% |
Case Study #2:
Advertiser owns a general purpose site
Average price for generic traffic at Sex.Com
(Run of Site banners, Hot Zone, popups)
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$0.060 |
Normal version ratio of website from general traffic (1
in x)
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800 |
Average price for a new paying customer using Sex.Com
traffic
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$48.00 |
| Value of exit traffic for those who do not purchase content
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$0.015 |
Price charged to surfer
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$29.95 |
Length of customer retention (in months)
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1.8 |
Average value of customer before costs
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$53.91 |
Add: value of exit traffic for those who did not purchase
memberships
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$11.99 |
Less: cost paid to Sex.Com for traffic
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$48.00 |
| Profit from purchasing traffic from Sex.Com |
$17.90 |
| % on investment return |
37% |
For more information on our advertising programs, or
to reserve placement, please contact our advertising team here
- adlogin.sex.com
Click
here for a similar comparison of PPC campaigns and Adwords from
Google.
Summary: So, what have we learned from all these figures?
Provided you have the ability to provide visitors with what
they're looking for, purchased traffic can give a much needed
boost to your sales revenue without any additional marketing
efforts. Balance and calculate carefully what you get at the
end of the day. Goes without saying that without a good product,
no amount of traffic is going to help you.
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