DOES THE ADULT INDUSTRY NEED TO KEEP A LOW PROFILE?

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To come straight to the point - YES. Okay, since we're agreed there, question is, how?

I read somewhere the other day that the only use of the internet is to promote pornography. In the last one week, I read articles in Forbes , CNN and The Online Journalism Review about the volume and legitimacy of adult porn. The barrage of articles and studies published by mainstream journalists, all of which put together, leave the reader(myself included) totally clueless about the adult market and it's financial health. Point is, why all the attention if we want to lie low?

Where's there's honey, there's bound to be a lot of bee's. Since there aint much honey outside of the porn and B2B markets, it's natural that there's going to be a lot of gatecrashers and hustlers trying to cash in on the moolah. Brings a lot of attention, especially the wrong kind - like acacia and ashcroft. Nothing much we can do about that.

What we can do is, stop providing them with a gun to shoot us with. What am I talking about? What I'm saying is, the main grouse that people got against the porn industry is divided into three branches of the same issue:-

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1. Unauthorised access to porn for children -

People are pissed of that kids have such free access to porn. Sure, kids don't give a damn about the disclaimers and go right through. But, the adult popups showing up in non adult programs and gaming sites give a valid look to the whole argument that online porn is getting out of hand. Stop showing these popups on non adult sites and we cut off the argument at its root. They can't say that we're doing anything wrong, morally or legally.

2. Spam -

This is much more serious, in terms of causing inconvinience as well as a massive loss of resources. Has to be agreed that adult product promoters are primarily responsible for spam. I gave up use of two accounts which I used for more than five years becuase I couldn't seperate all the spam from legitimate mail. Worst offenders are viagra and online porn promoters. We cannot leave it to the law to sort it out. By the time they sort it out, the laws will have all but killed legitimate means of advertising, and to a certain extent - doing any sort of adult business at all, on the net.

What needs to be done is, chronic spammers should be isolated and cut off from the rest of the companies -

stop linking or doing business with them. Also, we need to develop co-ordination between ISP's, webhosts and adult providers to allow legitimate bulk mail while stopping spammers. It wouldn't hurt to update the webhosts with member lists who are going to be recieving mail, the webhosts would then transfer the data to their ISP, which would allow bulk mail only to those in the list. The whole process can be automated with standard scripts in a secure environment and would cut off the spammers.

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3. Credit card fraud -

Again, a potentially explosive issue which could bury the industry. Why do you think paypal threw us out? They suddenly got a bout of religion, is it? Nope, they figured better to cut us off before we buried paypal's reputation. Chargebacks, illegitimate use of cards, using email to entice users to put in card details. All scaring off prospective customers from bringing out the plastic and causing billing service providers to keep us out. How to rectify the situation? Again, we need to develop a credit rating system for the adult industry. So, a company will be rated based on its performance, not just because it's main product falls into the adult category. Like banks verify an individuals credit rating, billing service providers should be able to verify an adult company's past history. Nobody's going to come and do it for us. Develop our own rating agency, list all members with their credit histories and then demand that all billing providers accept or reject applications based on that rating. I'm pretty sure they can't say no.

To sum it all up, what we need is concerted and proactive measures involving technology and punishment, rather than whining about being top of the hit list. Also, develop transparency about all aspects of your operation, pool all the data together, and then we got a bit of muscle to fight for our rights and focus on the job.

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