A few notes of warning - PR is just an indicator of the importance of a page to Google. It's better to focus on your content and linkbacks than playing games with search engines. Still, there are things you can do, which may make it easier to recieve search engine traffic, which is what it's ultimately all about. So here we go....

BRINGING HOME THE BACON

First thing you have to do is increase, and keep increasing the PR of your home page. Again, I'm talking about PR, but what I really mean is the importance of your home page. However, to make it easy, I'll be using PR here. This is sort of like irrigating your farm. You bring in the water from one central pipeline and then spread it all around. I'll assume that you're well on your way to an ever increasing number of linkbacks to your homepage, coupled with constant updates to said home page. Now that we have the water pumping into your well, we'll move on to see what's the best way to irrigate your farm.

STAGE TWO

Next up, you need to build a bunch of pages and link to them from your home page. Bear in mind that I'm not talking about building 50 pages in one day. I'm saying you need to carefully add at least one new page a day. It has to be related to the theme of your site and should be interesting to your surfers. Sometimes, in our eagerness to woo the search engines, we forget that it's the surfers who come from the SE's that we're wooing. So, when you're building the pages, forget about the search engines and build pages for surfers. Just make sure there's a back and forth link between your home page and the new page. And while you're doing this, keep acquiring linkbacks from other sites.

So, at this stage, you are doing two things:

• Acquiring linkbacks.
• Adding new pages and putting links to these pages on your home page.

STAGE THREE

Moving the clock 6 months forward. Home page is upto PR3 or PR4. All those content pages which you added, are upto PR1 or PR2, thanks to the links from the home page and other pages.

What you need now is a valve between any new pages and the home page. Obviously, you can't keep doing this, because you'll run out of space on the home page. And if you take out the link, the whole thing becomes meaningless. So here's what you need to do:

Create sub-category or topic index pages. Keep permanent links on the home page to these sub-index pages and follow stage two, with these pages as the focal points. So, now we have the home page and sub-index pages, which lead to specific pages. The home page links to each sub-index page, and has temporary links to each of the new pages. Point here is that you want traffic targeted to a niche page. So, the sub-index or topic pages are getting linkbacks from both up and down. An example of this could be a new site released by a sponsor. You create a topic page for this site, with text describing the site and the proper meta tags. You create seperate pages for individual galleries from this site and link to all these pages from the topic page, with thumbnails leading to the galleries and text descibing the galleries.

So, every new sub-index page like this which you create like this will ultimately end up with a PR in-between your home page and the individual pages, like galleries.

SUMMARY

This is a classic directory structure, leading from home to category to specific pages and back the other way. Every content management script has built in capabilities to create this structure. What I'm saying is that you use this method and target every single keyword which you are interested in. Create a topic page for it, create more pages under this topic and link back and forth between this page, your home page and all pages which fall under this topic.

It helps to have external links coming in to specific pages, but it's difficult to get the linkbacks, and keep getting them day-after-day. So, you have to come up with a way to get some incoming links to topic pages which you are targeting. Best way is to have up and down links from your home page and sub-topic pages. These topic pages, once jammed in with such incoming links, have a surprising staying power in the Google rankings, while individual pages get dumped out within a few weeks, as more sites put up links to the same topic. All my topic pages are now PR3, and galleries PR2. So :

• My home pages ( I have 2 home pages - Both PR4 ) get PR3 links from all topic pages ( 50+ ) and PR2 links from all galleries ( 500+ ).
• All topic pages get PR4 links from my 2 home pages and PR2 links from related galleries.
• All galleries get PR3 links from the topic pages, and PR4 links from one of the home pages.